JOE KRIKAVA // Art Director & Creative Director
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Feet From Home

Feet From Home

No matter where Red Sox fans live, Fenway is home. So, we created a tool that calculates peoples’ distance, in feet, from home plate to anywhere in the world, and encouraged Sox fans to share their homerun distances.

The results? A hashtag that was trending — just to say we could do it.

Art: Joe Krikava
Copy: Harry Kniznik
Developer: in India