BMC Mammography

Annual screenings are a critical part of women’s health. So, instead of telling women what they needed to do, we decided to make them want to do it because their trusted friend asked them to. Only their trusted friend in this case, is a mammogram machine — with a personality.

CD: Joe Krikava, Jess Tardy
Art: Matt St. Pierre, Joe Krikava
Copy: Jess Tardy, Evangeline Condakes
VO: Jess Tardy

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Mammogram Reminder Cards