Hood Cottage Cheese

You either love it or you hate it. But for those who love it, Hood wanted to bring excitement for their cottage cheese out into the open. So, we created an unapologetic celebration full of food, choreography, and a fancy kitchen. Then, with a heavy dose of TikTok-inspired optical illusions and CGI magic cottage cheese became pretty exciting. Who would have thought.

CD: Joe Krikava
ACD: Doug Murphy
ECD: Rick McHugh
Production Co: Wanderlust Content
Producer: Eric D’Amario
Director: Adam Patch
DoP: Stacy Toyama
Editorial: Kelly Hansen