The Greater Boston Food Bank
Food insecurity has become ever more pervasive. To help drum up donations to The Greater Boston Food Bank in a simple, low-lift way, we partnered with restaurants to reach people when they are doing what most who we help, can’t do – having a nice meal.
The Helping Menu has restaurants add an appetizer & entrée to their menu. The difference is the items are a donation to The Greater Boston Food Bank. Then, we provided everyone with social posts to share with their followers letting them know they were participating.
Why isn’t everyone doing this?
Copy: Rick McHugh
Art & Design: Joe Krikava
MENU ITEMS
SOCIAL POSTS
